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Apex Wright
Illustrative

Habit and coaching mobile app

A cross-platform iOS and Android app that connects clients with coaches through plans, check-ins and reminders.

Sector
Health and wellbeing
Service
Mobile App Development
Typical team
Delivery lead, 2 mobile engineers, 1 back-end engineer, 1 designer, 1 QA

The challenge

A coaching business runs programmes over messaging apps and PDFs. Clients drop off because progress is invisible, and coaches spend their time copying notes between tools.

Approach

How we would tackle it

  1. 01

    Choose the right platform strategy

    Weigh native against cross-platform. For a content and check-in product, a single React Native codebase ships faster and costs less to maintain.

  2. 02

    Design for daily use

    Short check-in flows, thumb-reachable actions and reminders that respect quiet hours.

  3. 03

    Make it work offline

    Clients log habits without signal and the app syncs safely when the connection returns.

  4. 04

    Release through the stores early

    Internal builds every sprint, a closed beta well before launch, and store review time planned into the schedule.

Solution

What gets built

Mobile app

React Native with TypeScript, shared design system and over-the-air updates for non-native changes.

Coach dashboard

Responsive web app to build programmes, review check-ins and message clients.

Backend

Authenticated REST API with background jobs for reminders and weekly summaries.

Payments and privacy

Subscription billing through the stores, encrypted personal data and clear privacy disclosures.

  • React Native
  • TypeScript
  • Expo
  • Node.js
  • PostgreSQL
  • Firebase

Timeline

Typical phases

  1. 1–2 weeks

    Discover

    User journeys, platform decision and prioritised features.

  2. 2–3 weeks

    Design

    Interactive prototype tested on real phones.

  3. 8–10 weeks

    Build

    Sprint builds delivered via TestFlight and internal tracks.

  4. 2 weeks

    Launch

    Store submission, beta feedback and staged rollout.

Goals

What we would aim for

Targets we would agree up front and measure, not results we claim.

  • Clients complete daily check-ins in under a minute
  • Coaches see progress across all clients in one place
  • Reliable behaviour on slow or missing connections
  • A release process that makes store updates routine

More about Mobile App Development

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