Platform web application
The app brands and agencies use to discover influencers, run campaigns, review content and track results.
Embold
Influencer marketing platform
Embold connects Canadian brands with pre-vetted micro-influencers through a self-serve platform and managed campaigns. We moved its web app from legacy Vue 2 to React and TypeScript.
45%
Faster compilation
30%
Faster response times
- Client
- Embold
- Sector
- Influencer marketing, Canada
- Service
- Web App Development
About the project
Embold is an influencer marketing platform and agency built for Canadian brands. Businesses and agencies use it to find local and micro-influencers, run campaigns from brief to approval, manage user-generated content, handle payments and contracts, and measure results.
Embold works with a network of more than 9,000 pre-vetted Canadian micro-influencers and more than 500 brands and agencies. Our team worked on the platform's web application and led its move to a modern, typed frontend.
Scope
What our team worked on
Frontend architecture
React, TypeScript and Redux Toolkit replacing Vue 2 and plain JavaScript.
Highlights
Problems we solved
01 A slow legacy frontend
The web app ran on outdated Vue 2 with plain JavaScript and a lot of legacy code. It was slow, and the untyped codebase kept causing development issues.
How we solved it
Led the end-to-end migration to React and TypeScript with Redux Toolkit, keeping full feature parity throughout so users never lost functionality.
Outcomes
Results
- 45% faster compilation time
- 30% faster response times
- Full feature parity throughout the migration
- A type-safe codebase that ended recurring development issues
Tech stack
- React
- TypeScript
- Redux Toolkit
- Vue 2 (legacy)
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